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  • Kelly Brooks

The Color Theory of "Yes!"

Updated: Aug 7, 2019

Why is it so hard to find the right art work for your room when it comes to size, affordability and complimentary color? Today, we all have countless options to shop for art in online galleries, store front galleries, big box home stores and furniture stores.There are challenges for hours of time spent finding the right art work somewhere in the universe of thousands. The price point for a large format modern art painting can escalate quickly depending on where you buy one. When we see a painting that we think is really good ...we just know it. From any distance, a composition that is well designed is balanced in both color and interesting shapes is universally appealing. Even a minimalist statement painting with just two colors can have great appeal.. When you have a good eye you will notice excellent art without having to understand it. No surprise, its usually expensive. Those prices can have us pivoting to look for something more economical where the choices can lack individuality, might have a commercial feel and include lots of garish color. Sometimes the neon brights are just not so cool.


Which brings up the topic of a color trending right now called "millennial pink". A subdued rose color of salmon muted with grey undertones that serves as a metaphor for this entire home art challenge. Millennial Pink is the test strip for how corrected colors are more attractive and work better with our interior neutral walls , natural earth accessories and dominant whites.


High "chroma" colors don't work as well within the mid century modern room trend of white, wood and natural fibers. Interiors like those rely on colors that lean more organic and come from real earth sources like clay, cadmium, umber and ultramarine. These colors were in use during the mid-century time period and earlier.


In the sixties hot lime, magenta and acid yellow dominated with the advancement of chemical based pigments. Mid Century Modern woods gave way to bright plastic neoprene chairs, shaggy pink carpets and acid green wall papers. The amount of chroma in a color can express a very different mood. Color is a visual language.


A Pantone color mixing/matching system allows for the replication of colors based in 13 core primes and can be used to structure formulations that match well to any interior fabric, upholstery, a rug or other textile. The system can create colors that have less chroma and work well with the neutral color scheme of many contemporary interiors. Even bright colors can have a modified chroma so that the strength of the pigment does not irritate but rather compliments the room. Interior paint brand companies use Pantone formulas for colors. The reason? Seeing a pop of bright chroma color is a lot different than living with a wall of it.


The painting at left has rather high chroma and when hung inside a neutral room that might not benefit the color scheme. The pigment here is very pure and has not been modified to address the chroma. Color intelligence is about harmony. The colors are pretty in isolation of course, but they can overwhelm a room. This chroma can be hard to live with over time. Even a real rainbow is not this bright.


  • The paintings below were made with pigments that read more sophisticated because color intelligence is based on a theory that suits modern interiors. At Big Art Gogo we take care of the color theory challenges for you which makes us a great resource for getting the painting you want, in the size you want with custom color.

Bright Turquoise with modified chroma


A Big Art Gogo Pre-mixed acrylic composition 30x40








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